Apple Downtown Detroit
Identity design
2025
Team: Stella Lee, Sera Lee, Yan Ng, June Lee, Isabel Bina, Max Amato, Yuma Naito, Rayvon Carter, Elizabeth Ballew, Lynn Mire, Janey Owen, Liz Dickey
Apple opened it’s first store in Downtown Detroit on September 19, 2025. To celebrate, an identity has been crafted specifically for this store. The letter “D” symbolizes Detroiters’ immense pride for their city while the chrome materiality is reminscent of its Motor City history, but also represents Detroiters’ strength and resilience.
