Apple Retail: Feature Bays
Product Art Direction
Wayfinding
2024–2026
Feature bays in Apple retail stores are wayfinding graphics that guide customers through the space, making it easy to locate specific products such as AirPods, iPhone cases, Apple Watch bands, and more. Bays are updated seasonally to showcase the newest accessory colors, UI updates, and product capabilities.
Summer 2026
Summer 2025
Fall 2024
Summer 2024
Spring 2024
