
Apple Retail: Feature Bays
Product Art Direction
Wayfinding
2024–2025
Feature bays in Apple retail stores are wayfinding graphics that guide customers through the space, making it easy to locate specific products such as AirPods, iPhone cases, Apple Watch bands, and more. Bays are updated seasonally to showcase the newest accessory colors, UI updates, and product capabilities.
Summer 2025
Team: Pat Charoensiri, Sera Lee, Isabel Bina, Jamie Eddy, Carolyn Post
Fall 2024
Team: Darren Philip, Vaishnavi Mahendran, Janey Owen, Carolyn Post, Allison Felt
Summer 2024
Team: Darren Philip, Vaishnavi Mahendran, Janey Owen, Carolyn Post, Michael Hawkins
Spring 2024
Team: Darren Philip, Vaishnavi Mahendran, Angela Pak, Janey Owen, Carolyn Post