©2019–2026




Apple Retail: Feature Bays


Product Art Direction
Wayfinding

2024–2025

Feature bays in Apple retail stores are wayfinding graphics that guide customers through the space, making it easy to locate specific products such as AirPods, iPhone cases, Apple Watch bands, and more. Bays are updated seasonally to showcase the newest accessory colors, UI updates, and product capabilities.





Summer 2025
Team: Pat Charoensiri,  Sera Lee, Isabel Bina, Jamie Eddy, Carolyn Post



Fall 2024
Team: Darren Philip, Vaishnavi Mahendran, Janey Owen, Carolyn Post, Allison Felt



Summer 2024
Team: Darren Philip, Vaishnavi Mahendran, Janey Owen, Carolyn Post, Michael Hawkins



Spring 2024
Team: Darren Philip, Vaishnavi Mahendran, Angela Pak, Janey Owen, Carolyn Post